CSR weaknesses are punished more than CSR strengths are rewarded: The negativity bias

This research investigates why firm CSR efforts do not often translate into value for corporations. Specifically, the research focuses on the asymmetic impact between weaknesses and strengths in CSR activities on investor's assessment of these situations. In addition, the study examines whether investors perceive CSR efforts in the product domain to be more valuable than CSR efforts in the environmental domain.


The full text of the paper is here.


This research was selected by the Network for Business Sustainability at University of Western Ontario for circulation to approximately 3000 managers via their newsletter.



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