Links to Publications

Kalaignanam, Kartik, Tarun Kushwaha and Koushyar Rajavi (2018), “How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows”, Journal of Retailing.

Web Personalization_2018_JR
Web Personalization FINAL_4th SUB.pdf
Adobe Acrobat document [622.9 KB]

Kalaignanam, Kartik (2018), “The Alphas and Omegas of Research and Publishing: A Primer on Rajan Varadarajan’s Perspectives,” Legends in Marketing (Rajan Varadarajan), Volume 4.

Legends in Strategic Marketing (Rajan Varadarajan)
The Alphas and Omegas of Research and Pu[...]
Microsoft Word document [109.4 KB]

Kalaignanam, Kartik, Tarun Kushwaha and Anand Nair (2017), “The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: An Empirical Investigation in the Automobile Industry,” Customer Needs and Solutions, 4 (September), 1-17.

CNS_2017
CNS final submission.pdf
Adobe Acrobat document [1.5 MB]

Kalaignanam, Kartik, Tarun Kushwaha and Tracey Swartz (2017), “The Differential Impact of NPD Make/Buy Choices on Immediate and Future Product Quality: Insights from the Automobile Industry,” Journal of Marketing, November, 1-17.

NPD MAKE/ BUY_JM_2017
JM NPD OUTSOURCING_FOURTH SUBMISSION_FIN[...]
Adobe Acrobat document [1.2 MB]

Eilert, Meike*, Satish Jayachandran*, Kartik Kalaignanam* and Tracey Swartz (2017), “Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry,” Journal of Marketing, 81(May), 111-129

Recall Timing_JM_2017
DoesItPaytoRecallYourProductEarlyJMForth[...]
Adobe Acrobat document [757.3 KB]

May, Frank, Monga, Alokparna Basu and Kartik Kalaignanam (2015), “Consumer Responses to Brand Failures: The Neglected Role of Honor Values,” In Review of Marketing Research (Special Issue on Brand Meaning Management), Special Issue Editors: Deborah J. MacInnis and C. Whan Park. Publisher: Emerald, Volume (12), 257-291

Brand Failures and Honor Values_RMR 2015
Branding book chapter May Monga Kalaigna[...]
Adobe Acrobat document [353.4 KB]

Kalaignanam, Kartik and Cem Bahadir (2013), Corporate Brand Name Changes and Business Restructuring: Is the Relationship Complementary or Substitutive, Journal of the Academy of Marketing Science, 41(4), 456-472

Corporate Brand Names and Restructuring
CORPORATENAMECHANGES_JAMS_FOURTHSUBMISSI[...]
Adobe Acrobat document [1.1 MB]

Kalaignanam, Kartik, Tarun Kushwaha and Meike Eilert (2013),

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry, Journal of Marketing. 77(March), 41-57

Product Recalls_Learning_JM 2013
Product_Recalls_Quality_THIRDREVISION_JM[...]
Adobe Acrobat document [1.1 MB]

Jayachandran, Satish, Kartik Kalaignanam and Meike Eilert (2013), Product and Environmental Social Performance: Varying Effect on Firm Performance, Strategic Management Journal, 34(10), 1255-1264.

CSR_PERFORMANCE_SMJ 2013
SMJ_CSP_FULLTEXT.docx
Microsoft Word document [60.2 KB]

Kalaignanam, K., Kushwaha, T. Steenkamp, J.B. and Tuli, K. (2013). The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective, Management Science, 59(March), 748-769. 

CRM Outsourcing and Shareholder Value_MGTSCI_2013
CRMOutsourcing4thREVISIONFINAL (1).pdf
Adobe Acrobat document [879.7 KB]

Kalaignanam, K., and R. Varadarajan (2012). Offshore Outsourcing of Customer Relationship Management: Conceptual Model and Research Propositions,” Journal of the Academy of Marketing Science. 40(2) 347-363.

CRM OUTSOURCING _DRIVERS AND OUTCOMES
CRM OUTSOURCING_CONCEPTUAL_JAMS 2011.pdf
Adobe Acrobat document [319.2 KB]

Kalaignanam. K., T. Kushwaha, R. Varadarajan (2008). Marketing Operations Efficiency and the Internet: An Organizing Framework. Journal of Business Research. 61(4) 300-308.

INTERNET AND MARKETING EFFICIENCY_JBR 2008
JBRMsNo1320InternetandMarketingOperation[...]
Adobe Acrobat document [416.6 KB]

Kalaignanam. K., V. Shankar, R. Varadarajan (2007). Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships. Management Science. 53 357- 74.

ASYMMETRICAL NEW PRODUCT DEVELOPMENT ALLIANCES_MGSCI_2007
V4_Asymmetric New Product Development Al[...]
Adobe Acrobat document [174.6 KB]

Kalaignanam, K., and R.Varadarajan (2006), “Customers as Co-Producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency,” in R.F. Lusch and S.L.Vargo (Eds.), Toward a Service-Dominant Logic for Marketing: Dialog, Debate and Directions. (Armonk, NY: M.E. Sharpe), 270-281

Customers as Co-Producers_Service Dominant Logic_2006
Customers as Co-Producers.pdf
Adobe Acrobat document [719.6 KB]
CV_Jan 2018
vita 2018_rev_inte.pdf
Adobe Acrobat document [111.0 KB]
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