Links to Publications

Kalaignanam, Kartik, Tarun Kushwaha and Koushyar Rajavi (2018), “How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows”, Journal of Retailing.

Kalaignanam, Kartik (2018), “The Alphas and Omegas of Research and Publishing: A Primer on Rajan Varadarajan’s Perspectives,” Legends in Marketing (Rajan Varadarajan), Volume 4.

Kalaignanam, Kartik, Tarun Kushwaha and Anand Nair (2017), “The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: An Empirical Investigation in the Automobile Industry,” Customer Needs and Solutions, 4 (September), 1-17.

Kalaignanam, Kartik, Tarun Kushwaha and Tracey Swartz (2017), “The Differential Impact of NPD Make/Buy Choices on Immediate and Future Product Quality: Insights from the Automobile Industry,” Journal of Marketing, November, 1-17.

Eilert, Meike*, Satish Jayachandran*, Kartik Kalaignanam* and Tracey Swartz (2017), “Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry,” Journal of Marketing, 81(May), 111-129. 

May, Frank, Monga, Alokparna Basu and Kartik Kalaignanam (2015), “Consumer Responses to Brand Failures: The Neglected Role of Honor Values,” In Review of Marketing Research (Special Issue on Brand Meaning Management), Special Issue Editors: Deborah J. MacInnis and C. Whan Park. Publisher: Emerald, Volume (12), 257-291

Kalaignanam, Kartik and Cem Bahadir (2013), Corporate Brand Name Changes and Business Restructuring: Is the Relationship Complementary or Substitutive, Journal of the Academy of Marketing Science, 41(4), 456-472

Kalaignanam, Kartik, Tarun Kushwaha and Meike Eilert (2013),

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry, Journal of Marketing. 77(March), 41-57

Jayachandran, Satish, Kartik Kalaignanam and Meike Eilert (2013), Product and Environmental Social Performance: Varying Effect on Firm Performance, Strategic Management Journal, 34(10), 1255-1264.

Kalaignanam, K., Kushwaha, T. Steenkamp, J.B. and Tuli, K. (2013). The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective, Management Science, 59(March), 748-769. 

Kalaignanam, K., and R. Varadarajan (2012). Offshore Outsourcing of Customer Relationship Management: Conceptual Model and Research Propositions,” Journal of the Academy of Marketing Science. 40(2) 347-363.

Kalaignanam. K., T. Kushwaha, R. Varadarajan (2008). Marketing Operations Efficiency and the Internet: An Organizing Framework. Journal of Business Research. 61(4) 300-308.

Kalaignanam. K., V. Shankar, R. Varadarajan (2007). Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships. Management Science. 53 357- 74.

Kalaignanam, K., and R.Varadarajan (2006), “Customers as Co-Producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency,” in R.F. Lusch and S.L.Vargo (Eds.), Toward a Service-Dominant Logic for Marketing: Dialog, Debate and Directions. (Armonk, NY: M.E. Sharpe), 270-281