My research program focuses on two substantive themes. The first theme examines the impact of emerging marketing organizational forms/practices on firm performance. In this domain, his research has examined the impact of new product alliances, CRM outsourcing, NPD outsourcing, and product recalls on metrics such as product quality and stock market performance. The second stream of research investigates the influence of marketing within the organization. Specifically, this stream examines the impact of CMO tenure and CMO compensation mix on performance metrics.
My research has been recognized for its quality and impact beginning with his dissertation which was honored by both the Product Development and Management Association as well as the Institute for the Study of Business Markets. My research focused on alliances. “Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships,” which was published in Management Science, was a finalist for the ISMS Long Term Impact Award in 2015. More recently, my research has focused on the performance effects of learning after product recalls, timing of product recall decisions and product development outsourcing.
My research has appeared in the Journal of Marketing, Management Science, Strategic Management Journal and the Journal of the Academy of Marketing Science and others.My research has also been recognized as the ‘Best Paper in the Conference’ and ‘Best in the Track’ at the AMA Marketing Conferences and has also received noteworthy attention in leading news publications such as CNBC, WSJ, Reuters and Yahoo! News.